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Design By Nature: Using Universal Forms and Principles in Design

Book Description

In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications.

Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature’s patterns and shapes into your work for more meaningful design.

By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience.

  • Teaches how to understand and integrate the essential processes of nature’s patterns and shapes in design

  • Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice

  • Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world’s leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton

  • Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann

  • Table of Contents

    1. Title Page
    2. Copyright Page
    3. Dedication
    4. Acknowledgments
    5. About the Author
    6. Foreword
    7. Contents
    8. Introduction
    9. Section One. Memory: Remembering What We Know
      1. 1. Aesthetics: Enjoy the Ride
        1. Truth and Beauty
        2. Intuition and Creativity
        3. Synchronicity
        4. Wabi-sabi and Grunge
        5. Emptiness and Simplicity
        6. Putting It into Practice
      2. 2. Efficiency: Go With the Flow
        1. The Economics of Nature
        2. Problem Solving: Different Strokes with Effective Results
        3. Creatives on the Creative Process
        4. Putting It into Practice
      3. 3. Nature’s Ethics: Everyone’s Business
        1. Natural Guidelines for Ethical Design
        2. Abundance and Limits
        3. Intention and Invention
        4. Mutation
        5. Ethics in Education: Rethinking How and What We Teach
        6. Upcycled Design: Applying Nature’s Principles to Personal Design
    10. Section Two. Matter: Understand and Create
      1. 4. Patterns: Nature’s Dynamics
        1. Energy Visualized
        2. The Patterns
        3. A Sounding Board for Visuals
        4. Putting It into Practice
      2. 5. Shapes: Nature’s Vocabulary
        1. Shape-speak
        2. “In Form” Yourself by Understanding Shapes
        3. Putting It into Practice
      3. 6. The Elements: Nature’s Sensuality
        1. Color Your World
        2. Using Nature’s Elements in Design
        3. Putting It into Practice
    11. Section Three. Motion: The Experience Enhanced
      1. 7. Structure: Building Beauty
        1. Structural Flow
        2. Design’s Structural Vocabulary
        3. 1+1=3; The Gestalt Principles
      2. 8. Symmetry: A Balancing Act in Two or More Parts
        1. Three Basic Symmetries
        2. Rotation Symmetry
        3. Tessellations
        4. Asymmetry
        5. Putting It into Practice
      3. 9. Messaging: A Meaningful Medium
        1. The How and Why of Meaning
        2. Scaling Across Time and Space
        3. The Hidden Relationship
    12. Afterword
    13. Credits
    14. Index