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Design and Development of Training Games by Talib S. Hussain, Susan L. Coleman

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Chapter 23 Game Review

Practice Marketing
Krista Langkamer Ratwani and Kara L. Orvis

Abstract

Practice Marketing is a multiplayer business strategy game that teaches introductory marketing principles to university students. Built by Muzzy Lane Software and distributed by McGraw-Hill Education, the game allows the learner to explore the “4 Ps,” or the four foundational factors of marketing: Product, Price, Placement, and Promotion. Over multiple turns in the game, players research the preferences of potential buyers, design a product to sell, analyze how their products and those of competitors compare, and make decisions on how to improve their sales for the next turns. We introduce the core game elements of Practice Marketing, including the game ...

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