Many companies believe that investments in digital technologies—social, mobile, analytics, and the Internet of things—will provide competitive advantage. Yet most companies aren't finding their investments are paying off by providing an ongoing competitive edge.
What is going wrong? MIT's Jeanne Ross says that advantage comes when the RIGHT technologies are tightly integrated to support and fulfill an organization’s unique core business strategy. Without that focused strategy, companies don't have a real digital transformation.
In this interactive Harvard Business Review webinar, Ross shares insights from her research on digital technology and outlines the key elements for designing a digital strategy that works.