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Design a Better Business by Maarten van Lieshout, Erik van der Pluijm, Lisa Kay Solomon, Justin Lokitz, Patrick Van Der Pijl

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Page 244

TOOL INVESTMENT READINESS LEVEL

The Investment Readiness Level was created by Steve Blank

With the Investment Readiness Level, you now have a way to quantify the progress of a product, project, or company help you make investment decisions, whether you’re a team leader, manager, or investor.

Images

Images

Images

FOCUS

define the level

± 15 MIN

session

TEAM

people per group

Images Check out steveblank.com and Steve Blank’s blog posts for more background information on the Investment Readiness Level.

CATEGORIZE YOUR IDEAS

Where is the project, product, or company in its lifecycle?

Like all of the tools in this book, the IRL is designed to allow for a rich, strategic conversation, in this case, using a common set of metrics – related to the business model of the project, product, or company in question – as the basis for the conversation.

WHAT IS MY NEXT STEP?

The IRL is also a prescriptive tool. Regardless of where your project, product, or company is in the design process, the next milestone is immediately clear.

Many project leads, product managers, and entrepreneurs only care about launching ...

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