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Design a Better Business by Maarten van Lieshout, Erik van der Pluijm, Lisa Kay Solomon, Justin Lokitz, Patrick Van Der Pijl

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Page 206

TOOL VALIDATION CANVAS

Original concept by Ash Maurya

With your experiments in place, it’s time to start testing them and tracking the progress over time. Sometimes your tests will return positive, sometimes negative. Along the way you’ll iterate – adding and changing as you go. This tool will help track your progress over time.

Images

Images

Images

FOCUS

check progress

± 15 MIN

session

TEAM

all together

TRACK YOUR PIVOTS

Running one experiment is almost never enough to know you’re right. Some startups make many pivots before they find the right product-market fit. In every case, it’s absolutely essential that you know where you’ve been before moving on. It would be a waste of time and resources to continue to run the same exact experiment over and over again, waiting for the results to magically change. Looking back will help you understand the choices you have already made and avoid the resurfacing of invalidated assumptions later in the process.

VALIDATION PROCESS

The goal of the validation process is to learn as much as possible, as fast as possible. You’ll want to spend as little time and effort as you can in this process, while you maximize the outcome. With that in mind, you’ll ...

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