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TOOL EXPERIMENT CANVAS
Created by Ash Maurya
Once you’ve found your riskiest assumptions, you’ll need a way to figure out how best to test and measure them in a quantitative way. The Experiment Canvas provides a straightforward way to break down your assumptions into measurable, observable, experiments.
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TANGIBLE experiment and create |
± 15–30 MIN pressure cooker |
3 - 5 people per group |
THE RIGHT EXPERIMENT
The purpose of the Experiment Canvas is to design the right experiment at the right time, facilitating a team to have the right conversation. With the Experiment Canvas, it is easy to design a well-defined experiment: start with identifying the current riskiest assumption, then specify a clear, falsifiable hypothesis and experiment setup. After running the experiment, check the results and plan your next steps.
CRAFTING A GOOD HYPOTHESIS
Your hypothesis is a statement you believe to be true about your riskiest assumption. Write it down before you run the experiment. It is too easy to change the conditions afterward to make the data fit, and this robs you of valuable insight.
QUANTIFY YOUR PREDICTIONS
Quantify your hypothesis. How many customers will do it? How many ...
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