O'Reilly logo

Design a Better Business by Maarten van Lieshout, Erik van der Pluijm, Lisa Kay Solomon, Justin Lokitz, Patrick Van Der Pijl

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Page 172

TOOL SKETCHING

A marker and a piece of paper are all you need to solve problems!

Images

Images

Images

TANGIBLE

sketch a prototype

± 30 MIN

session

SOLO / TEAM

share the results

SKETCHING A PROTOTYPE

It’s super effective to start your prototype by sketching it out with your team.

Let’s look at this tool in practice using a fictitious example: a company wants to develop a new health-focused mode of transportation based on a bike.

Images

Images

Images For more on sketching, read: The Back of the Napkin by Dan Roam.

SKETCHING IS PROTOTYPING

Visual thinking and sketching is about taking advantage of our innate ability to see – both with our eyes and with our mind’s eye – in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way they simply “get.”

Welcome to a whole new way of looking at design in business. Whether ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required