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Design a Better Business by Maarten van Lieshout, Erik van der Pluijm, Lisa Kay Solomon, Justin Lokitz, Patrick Van Der Pijl

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Page 142

TOOL BUSINESS MODEL CANVAS IDEATION

The Business Model Canvas can be a terrific ideation tool if you know how to use it as such. The tools on this page help you generate different options that you can either explore further or put on the shelf for later.

Images

Images

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GENERATE

generate ideas

± 30 MIN

pressure cooker

3–5

people per group

FRESHWATCHING

Need a jump-start for ideating based on your current business model? Why not use another company’s business model to rev your creative engine? This is the purpose of the freshwatching ideation technique.

Freshwatching is mixing and matching business models from other companies – often totally outside your business or industry – to see what you can come up with. For instance, what if you applied Uber or Amazon’s business model to your own? What if you operated like Netflix or Spotify? How would your value proposition change if it was informed by EasyJet or Apple?

It doesn’t matter if the company is an online business, an offline retailer, or even a well-known one. With freshwatching, you’re simply looking at your company through the lens of another.

REMOVE YOUR CORE

Examine your business model to find your company’s special sauce – that ...

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