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TOOL CONTEXT CANVAS®
Original created by David Sibbet, The Grove Consultants International
The Context Canvas® is our framework to help you understand the context. Use this template to map out the trends with your team and share different perspectives. It will help you to look for drivers outside your own company and have a conversation about the forces that (could) shape your business now and in the future.
FOCUS
understand your context
±30 MIN
pressure cookder
3–5
people per group
THINK BEYOND YOUR COMPANY
When most teams begin to unpack the context of their product or organization, they take a myopic point of view that is rooted in the here and now. The Context Canvas® is meant to help you and your team expand your thinking beyond the boundaries of your product and organization, to have a deeper conversation about what’s going on in the world and what’s changing that will affect your business in the future.
WORK IN SUB-TEAMS
The best way to use this Context Canvas® is to break your team up into smaller sub-teams and to assign each team a couple of sections of the canvas. You may even want to give the same team that has demographic trends the task to also cover technology ...
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