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Design a Better Business by Maarten van Lieshout, Erik van der Pluijm, Lisa Kay Solomon, Justin Lokitz, Patrick Van Der Pijl

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EXAMPLE CUSTOMER SAFARI

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The Customer Safari is the best way to meet your customers in the wild. Hold your horses – don’t talk to them right away! You will learn the most while observing them in their everyday lives; interviews and questions come later. Watch out! Your customers might lie to you.

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