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Design a Better Business by Maarten van Lieshout, Erik van der Pluijm, Lisa Kay Solomon, Justin Lokitz, Patrick Van Der Pijl

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Page 76

TOOL TELLING THE VISUAL STORY OF AUDI

A team at Audi needed to obtain buy-in within the company to move forward with an idea for the future. The car world is changing rapidly, and it was necessary to convince the company quickly. This was an important story to tell. Here’s how they approached it.

Images

Images

Page 77

STORYTELLING HACKS

THE A-HA MOMENT

The audience’s a-ha moment is something they have to create for themselves. It needs to occur as a spark in their brains. Think of it as a joke. You can set it up and make the joke, but over-explain it and nobody will laugh. Your main point should be an a-ha moment. Don’t try to over-explain it.

WARNING! If you are pitching to an investor, the customers of your product are not necessarily the audience of your story. Your investor has a totally different set of needs than your customers.

USE SPEAKER NOTES

When you are telling a story in public, use speaker notes. That way, you don’t have to tell the story exactly as it appears on the slides – and you’ll appear more natural.

TRYOUTS

Standup comedians do multiple tryouts to make their act a success. And a tryout is not the same thing as rehearsing the story in a mirror. That is just the first step.

Find some actual people to listen to your story. See when they are engaged and when they get ...

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