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Design a Better Business by Maarten van Lieshout, Erik van der Pluijm, Lisa Kay Solomon, Justin Lokitz, Patrick Van Der Pijl

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Page 68

TOOL DESIGN CRITERIA

Whether you’re designing a new value proposition, business model, or even an entire strategy for the future, design criteria form the principles and benchmarks of the change you’re after. Design criteria are not formulated from thin air. Rather, design criteria incorporate information from your business, vision, customer research, cultural and economic context, and mindset that you have formed along the way.

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define design criteria

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WHAT ARE DESIGN CRITERIA?

Don’t think of these criteria as simply features of your idea. They can and should be more than that. For example, a design criteria coming from your vision might be that your business must contribute to a greener planet. Or, maybe you want your customers to feel delighted; this is another design criterion. Does your new business idea need to generate a certain amount of revenue within three years? Chalk that up to more design criteria. In short, design criteria are there to make it easy to determine if you are on the right track.

CREATING THE DESIGN CRITERIA

The design criteria you capture will likely first come from the vision you’ve formulated with ...

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