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Descriptive Metadata for Television

Book Description

Descriptive Metadata for Television is a comprehensive introduction for television professionals that need to understand metadata's purpose and technology. This easy-to-read book translates obscure technical to hands-on language understandable by real people.

* Must-have information for video production in an IT world
* Introduces metadata to people who have only heard of the word
* Short and introductory—-no technical knowledge necessary

Table of Contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. Introduction
  7. 1 What Is Metadata?
    1. So, What Is “Metadata”?
    2. What Metadata Is Not: Myths and Facts
    3. Perceptions of Metadata
    4. Relationships with Current and Future Broadcast Technologies
    5. The Perceived Relationship with the Data Handling (Information) Technologies
    6. The Very Real Relationship with Information Science
    7. Data Structures, Rules, and Values
      1. Data Structure or Schema
      2. Data Rules
      3. Data Values
    8. Metadata as the Key to Knowledge Management during the Production Processes
    9. Knowing What You’ve Got and Everything about It
    10. Libraries as a Resource and Gold Mine
      1. Film Studios
      2. Broadcast News
      3. Broadcast Entertainment
      4. The TV-Anytime Concept for the Use of Libraries
    11. Where Is the Metadata?
    12. Metadata Synchronization
  8. 2 Types of Metadata
    1. The “Purpose” of Metadata
      1. Descriptive
      2. Administrative
      3. Preservation
    2. Metadata in the Workflow
      1. The Metadata of Program Production and Publication
      2. Metadata Flow
      3. The Metadata of Program Publication and Consumption
  9. 3 Metadata Schemes, Structures, and Encoding
    1. Metadata Schemes and Structures
    2. Object Records and Item Records (Complex Objects)
    3. Metadata Structure Standards
      1. Broadcast Industry Standards
        1. Society of Motion Picture and Television Engineers
        2. European Broadcasting Union P/Meta
        3. Institut für Rundfunktechnik GmbH (IRT)
        4. Motion Picture Experts Group MPEG-7
        5. Motion Picture Experts Group MPEG-21
        6. Corporation for Public Broadcasting PBCore
        7. British Broadcasting Corporation Standard Media Exchange Framework (SMEF)
    4. Press Industry Standard
      1. International Press Telecommunications Council (IPTC) NewsML
    5. Library Standards
      1. Dublin Core Metadata Initiative
      2. Library of Congress MARC 21
    6. Archival Standards
      1. International Federation of Television Archives (FIAT/IFTA)
      2. Independent Media Arts Preservation (IMAP)
    7. Metadata Rules Standards
      1. Anglo-American Cataloguing Rules (AACR2)
      2. Archival Moving Image Materials, Version 2 (AMIM2)
    8. Metadata Value Standards
      1. Using Controlled Vocabularies and Thesauri
        1. International Press Telecommunications Council (IPTC)
        2. Library of Congress Name Authority File (LCNAF)
        3. Library of Congress Subject Headings (LCSH)
    9. Moving Image Genre-Form Guide
    10. Maintenance of Metadata
    11. Encoding of Metadata
  10. 4 The Impact of Technology Change on People and Metadata Processes
    1. How Is Metadata Captured and Stored?
    2. Who Owns the Metadata?
      1. Workflow Ownership
      2. Legal Information and Metadata Content Ownership
        1. Legal Information
        2. Legal Ownership of the Metadata
      3. Business Ownership
    3. Practicalities and Opportunities of Desktop Production in the New Workflows
    4. Where Can Metadata Leak Away?
    5. Authenticity in Metadata
    6. Mapping Metadata to Different Systems
  11. 5 Identifiers and Identification
    1. Registered Identifiers
      1. International Registration Authorities
      2. Identifiers with Program Production Relevance
        1. International Standards Organisation
        2. Society of Motion Picture and Television Engineers Registration Authority (SMPTE-RA)
        3. International Digital Object Identifier (DOI) Foundation
        4. Institution of Electrical & Electronic Engineers (IEEE)
        5. European Broadcasting Union (EBU)
        6. Internet Engineering Task Force (IETF)
      3. Summary: Registered Identifiers
    2. Unregistered Identifiers
      1. Unique Material Identifier (UMID)
      2. Universal Unique Identifier (UUID)
      3. Summary: Unregistered Identifiers
    3. Identifiers with Production to Consumer Relevance
      1. Digital Video Broadcasting Project (DVB)
      2. Advanced Television Systems Committee (ATSC)
      3. Internet Assigned Numbers Authority (IANA)
      4. Content ID Forum (cIDF)
      5. TV-Anytime Forum (TVA)
      6. Corporation for National Research Initiatives (CNRI)
  12. 6 Metadata for the Consumer
    1. Online: Yes or No?
    2. Metadata as the Connector between Broadcast Content and Internet Content
    3. Metadata and Consumer Needs
    4. Stages of the Production and Transmission Process Chains to the Consumer
      1. TV-Anytime Metadata Data Model
        1. Content Creation
        2. Content Publishing
        3. Metadata Editing
        4. Metadata Aggregation
        5. Metadata Publishing
        6. Content Selection
        7. Location Resolution
    5. Metadata Elements
      1. The Content Reference ID (CRID)
      2. Attractors
      3. Suggested Elements to Create Attractors
    6. Metadata for Locating the “Stuff”
    7. Metadata in Marketing
      1. Added Value for the Viewer
      2. Added Value for the Marketers
    8. Other Useful Metadata
      1. Modification Date
      2. Audio and Video Information
      3. File Information
  13. 7 Metadata in Public Collections
    1. Donations by Broadcasters
      1. Newsfilm
      2. Current Affairs Programs and Documentaries
    2. Donations by Individuals and Production Companies
    3. Programs Recorded Off-Air
    4. Metadata Added by the Public Archive
      1. Adapting Legacy Metadata
      2. Tracking History and Provenance
      3. Preservation Metadata
      4. Intellectual Property
    5. Getting Metadata out to the Public
  14. Appendix 1 Sample Metadata Records
    1. PBCore
      1. Kentucky Educational Television
      2. Wisconsin Public Television
    2. Raw News Footage Cataloging: CNN
      1. CNN Library Metadata Dictionary (Field List)
    3. Entertainment Program in MARC
    4. Resources for Sample Metadata Records
  15. Appendix 2 Extracts from SMPTE Documents
  16. Index