Demystifying Technical Training: Partnership, Strategy, and Execution

FOREWORD

THE TRAINING INDUSTRY is especially good at segmentation. In thirty years of 'practicing' in the field, working for companies like Systems, Oracle Corporation, NetApp, Sun Microsystems, and NeXT Corporation in executive and leadership positions, I knew training professionals in manufacturing, sales, sales engineering, professional services, call centers, customer service, products, IT, engineering, leadership, management, communications. . . . Well, you get the idea.

We have institutionalized specialization and segmentation by job title, by industry, by function, and by any other delimiter that we have been able to identify because in each instance "It's different here."

Perhaps the largest gap, the most universal and undisputed segmentation, ...