9.4. Common Sense and Marketing Technical Training
Some principles that should be used in marketing technical training seem so obvious and simple that they may be forgotten. However, simple things can often have a big impact. Identifying the "emotional drivers" behind people's behavior (the WIIFM) and incorporating them into marketing efforts can be very effective. It is imperative to make it easy to work with the technical training organization. While it is not a marketing technique per se, proactive customer service goes a long way toward building a positive reputation.
9.4.1. Use Emotional Drivers
Using what Tilmore (2008) calls "emotional drivers" is an effective way to get attention and support for technical training. Tapping into these ...
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