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Demystifying Grant Seeking: What You Really Need to Do to Get Grants by Martin John Brown, Larissa Golden Brown

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Move from Lead to Prospect to Match

People in theater say success is 90 percent casting. They mean that if you have the right actors, the presentation of the play becomes easier and more natural, resulting in a production that seems elegant and effortless, almost meant to be. In grant seeking the match is similarly important. The match is the convergence of your organization's programs and financial needs, your community's needs, and a funder's interests and resources. If the match is right, presenting it in the form of a proposal becomes easier. A great match is one that seems so natural that the funder gets excited about your invitation to ...

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