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Demand Management Best Practices: Process, Principles and Collaboration by George Palmatier, Colleen Crum

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THE HUMAN QUOTIENT

Successful demand management is dependent on the human quotient. Think about the four elements of demand management — planning demand, communicating, influencing demand, and prioritizing and managing demand. People drive these activities.

To plan demand, someone must decide on the plan. Even if only a statistical forecast is used, someone decides whether to use the forecast without alteration or whether there are reasons to change the numbers. When multiple views are used as input into the demand plan, people communicate each view, and someone must assimilate those views into a single proposed plan. When a demand consensus ...

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