O'Reilly logo

Demand Management Best Practices: Process, Principles and Collaboration by George Palmatier, Colleen Crum

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

  

INTRODUCTION

Thirty years ago, demand management within most manufacturing companies was minimal at best or nonexistent. In some cases, demand was forecast, but it was not common for the forecast to be used to drive financial projections or production rates. Only in rare circumstances was demand information communicated by customers to their suppliers.

Today, companies and supply chains are developing whole new models for managing demand. Companies are using the demand plan to drive their supply and financial plans, which is causing demand plans to be updated monthly, rather than quarterly or annually. Customers and suppliers are collaborating ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required