Index
A
Accountable Advertising (Broadbent)
ACF (autocorrelation function plot)
ACNielsen/IRI
Additive seasonal adjustment
Adjusted R2
Adstock transformations
Advertising:
adstock transformations
gross rating points
targeted rating points
Aerospace industry
Anova (variance of analysis)
AR (autoregression)
ARIMA models:
about
Box-Jenkins overview
challenges applying
exponential smoothing versus
extending to include explanatory variables
forecastability
model results
numerators and denominators
phase 1: identifying tentative model
phase 2: estimating parameter coefficients
phase 3: creating forecasts
rational transfer functions
seasonal
stationarity of
step functions
strengths and weaknesses
transfer functions
unexplained randomness and
weighted combined forecasting
ARIMAX model:
about
demand shaping and
unexplained randomness and
ARMA (autoregressive moving average)
Armstrong, Scott
Autocorrelation
Autocorrelation function plot (ACF)
Autoregression
Autoregressive moving average (ARMA)
B
Balanced scorecard report
Bankruptcy
Bates, James
Benchmarking forecast accuracy
Best fit, line of
Beverage examples:
ARIMA models
identifying patterns in
MTCA case study
out-of-sample measurement
regression analysis
time series methods
weighted combined forecasting
BI (business intelligence)
Bias. See Personal bias
Big data
Box, George
Box-Jenkins approach:
about
forecastability
phase 1: identifying tentative model
phase 2: estimating parameter coefficients
phase 3: creating forecasts
Broadbent, ...
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