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Demand and Supply Integration: The Key to World-Class Demand Forecasting

Book Description

Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more. For wide audiences of supply chain, logistics, and operations management professionals at all levels, from analyst and manager to Director, Vice President, and Chief Supply Chain Officer; and for researchers and graduate students in the field.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Praise for Demand and Supply Integration
  4. Dedication Page
  5. Contents at a Glance
  6. Contents
  7. Acknowledgments
  8. About the Author
  9. Preface
    1. What This Book Is, and What It Is Not
    2. How This Book Is Organized
  10. 1. Demand/Supply Integration
    1. The Idea Behind DSI
    2. How DSI Is Different from S&OP
    3. Signals that Demand and Supply Are Not Effectively Integrated
    4. The Ideal Picture of Demand Supply Integration
    5. DSI Across the Supply Chain
    6. Typical DSI Aberrations
    7. DSI Principles
    8. Critical Components of DSI
    9. Characteristics of Successful DSI Implementations
    10. DSI Summary
  11. 2. Demand Forecasting as a Management Process
    1. What Is Demand Forecasting?
    2. Defining Some Key Terms
    3. How Forecasts Are Used by Different Functions in the Firm
    4. The Forecasting Hierarchy
    5. Managing the Forecasting Process
    6. The Role of Forecasting Systems
    7. Forecasting Techniques
    8. The Need to Measure Performance
    9. Summary
  12. 3. Quantitative Forecasting Techniques
    1. The Role of Quantitative Forecasting
    2. Time Series Analysis
    3. Regression Analysis
    4. Summary
  13. 4. Qualitative Forecasting Techniques
    1. What Is Qualitative Forecasting?
    2. Who Does Qualitative Forecasting?
    3. Advantages of Qualitative Forecasting Techniques
    4. Problems with Qualitative Forecasting Techniques
    5. Summary: Qualitative Technique Advantages and Problems
    6. Qualitative Techniques and Tools
    7. Summary
  14. 5. Incorporating Market Intelligence into the Forecast
    1. What Is Market Intelligence?
    2. Bottom-Up versus Top-Down Forecasts
    3. What Do Demand Forecasters Need to Do?
    4. Customer-Generated Forecasts
    5. Putting It All Together into a Final Forecast
    6. Summary
  15. 6. Performance Measurement
    1. Why Bother Measuring Forecasting Performance
    2. Process Metrics Versus Outcome Metrics
    3. Measuring Forecasting Performance
    4. Outcome Metrics—The Results of Forecasting Excellence
    5. Summary
  16. 7. World-Class Demand Forecasting
    1. Functional Integration
    2. Approach
    3. Systems
    4. Performance Measurement
    5. Summary of World Class Forecasting
  17. 8. Bringing It Back to Demand/Supply Integration: Managing the Demand Review
    1. Phase I: Preparation of Initial Forecast
    2. Phase II: Gap Analysis
    3. Phase III: Demand Review Meeting
    4. Conclusions
  18. Index