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What Could Be More Inspiring Than Honesty?
The Honest Tea story: building a company on truth, customer engagement, and total transparency.
Jim ChampyISBN: 978-0-13-706206-5$1.99
Piggybacking to Success
Big profits in secondary markets: riding someone else’s hot brand to breakthrough success!
Jim ChampyISBN: 978-0-13-706205-8$1.99
Effective Branding Begins with a Name...And ...
Get Delivering the Promise of Your Brand, Keeping the Promise... and Other Keys to Creating Brands People Love now with the O’Reilly learning platform.
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