Book description
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.
Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.
A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.
Table of contents
Product information
- Title: Delivering the Promise of Your Brand, Keeping the Promise... and Other Keys to Creating Brands People Love
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780132142960
You might also like
book
Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by …
book
The Truth About Creating Brands People Love
Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing …
book
Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? …
book
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy …