About Performance Research Associates, Inc.

Performance Research Associates, Inc.—founded in 1972 by the late Ron Zemke, one of the leaders of the American customer service revolution—trains and consults with organizations of all types and sizes on service quality, customer loyalty, and creating a customer-driven culture.

Performance Research Associates clients have included GlaxoSmithKline, First Union Corporation, Hartsfield-Jackson Atlanta International Airport, American Express Financial Advisors, PriceWaterhouseCoopers, Prudential Insurance, Harley-Davison, Dun & Bradstreet, CUNA, Roche Diagnostic Systems, Oppenheimer Funds, Microsoft, Broadbase Software, General Reinsurance, Motorola, Universal Studios Theme Parks, Deluxe Corporation, and ...

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