Delivering Business Analytics: Practical Guidelines for Best Practice

Part Five

Practical Solutions: Data and Decision Making

Data is the fuel that powers the engine of insight. Good data combined with effective decision making leads to good outcomes. Bad decisions based on bad data can drive a business bankrupt.

Together, they make the difference between an organization that makes the right decisions and an organization that makes the wrong decisions. Becoming better at managing data and making decisions drives real value. Given that a typical team can spend over 80 percent of their time managing information, it’s not surprising that small improvements create large productivity gains.

The following chapters focus on how best to manage information, link insight to outcomes, and encourage effective decision making. They cover process design, information architectures, and how best to balance the need for static and dynamic decisioning rules.