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Deliver the Unexpected: And Six Other New Truths for Business Success by Richard Robbins

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Chapter 11

The Shop

Josh pulled into Cor's laneway for what he knew would be the last time.

It's over, he thought. A good try. But it's over.

He had no ill feelings toward Cor or Amy. He'd enjoyed the week, he learned a lot, and didn't begrudge the time he'd spent with them. If anything, Josh thought, I feel guilty that I wasted their time. That thought followed him down the laneway, and he took a deep breath as he saw Amy's car parked in front of the shop. Time to face the music.

1

“Ironically, I got the seeds of the idea at that sales seminar,” said Josh. He smiled weakly at Amy. “I know,” Josh said. “You told me not to feel bad about learning. You were right.”

“That's the thing about those types of investments, Josh,” Amy said. “You're investing on the inside. And so change happens on the inside, too. And that can take a while to show up on the outside.”

In my case, I guess it didn't show up at all, Josh thought. Then he banished the voice. He was determined to finish this on a positive note.

“Let's hear the idea,” Cor said.

“It doesn't matter much now,” Josh said.

“Then I guess you've got time to tell us,” Cor said.

Josh sighed. “Of all the myths, the one that resonated with me the most was the Value Myth. It seemed so relevant to my industry. People like Amy and I…we're struggling to add enough value. People don't really need an agent to shuffle paperwork around or show someone ...

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