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Deliver the Unexpected: And Six Other New Truths for Business Success by Richard Robbins

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Chapter 7

The Abundance Myth

The next morning, Josh, Cor, and Amy sat at a patio table at a small café. Josh was holding court, enthusiastically summarizing what he'd learned. “…So you see,” he said to a wide eyed waitress, “you can't just set goals and then expect them to happen. The goals are telling you where to go, sure, but they're also telling you what to do to get there.”

The waitress opened her mouth to speak.

“But there's a potential trap there,” Josh continued. “We keep thinking we need to know more in order to know what to do. We're always getting ready to get ready. That's a myth as well. Knowledge without action is useless. We don't need to know more. We need to do more of what we know.”

The waitress opened her mouth, but was again cut off. Cor and Amy struggled to hold in their laughter as heads began to turn at other tables.

“But why aren't you doing more of what you know?” Josh didn't wait for an answer. “Because you've fallen prey to the Failure Myth. You're afraid to fail. You aim, aim, aim, aim, aim, aim, and never fire because you think failure is bad, when in fact it's the path to success.”

The waitress interrupted. “My goal is to set down this coffee. I know how to do it, believe me, but my fingers are starting to burn, and if I fail, it'll be your lap that's on the path to success.”

Cor and Amy burst out laughing. Josh stammered an apology, and sat back, red faced. “I guess I was a bit excited,” he said.

“It's okay. I was the same way,” said Amy. “That's ...

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