General Web 2.0
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[ch01_biblio01_002] Anderson, C. “The Long Tail.” WIRED, October 2004 <http://www.wired.com/wired/archive/12.10/tail.html>.
[ch01_biblio01_003] Battelle, J. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Portfolio, 2005.
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