Part 2: Supply Chain Network Design and Analysis

This section contains four cases: (1) “Bertelsmann China—Parts A and B: Supply Chains for Books,” (2) “Carnival Corporation Food Supply Chain,” (3) “DSM Manufacturing: When Network Analysis Meets Business Reality,” and (4) “Kiwi Medical Devices, Ltd.: Is ‘Right Shoring’ the Right Response?” Although the focus of the four cases is best described as supply chain network design and analysis, each case examines a particular aspect of network design and analysis, which particularly challenges managers.

The “Bertelsmann China—Parts A and B: Supply Chains for Books” case, which takes place in China, focuses on one of the world’s leading media companies and illustrates its constant need to redesign its ...

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