Portfolio strategy – what businesses should you have?
Up to this point, I have talked mainly as if you had just one product or business area. I touched on the subject of multiple product and businesses in Chapter 3 . Now it is time to return to this complication and look at how you might allocate priorities among a portfolio of several business interests.
We are discussing businesses right now. When you have run an analysis of your collection of businesses, you should repeat the same thinking for the products within each business area. In other words, work through this section once, then do it again replacing the word 'business' with 'product'.
There are some wonderfully complex ways to conduct portfolio analysis. Fortunately, you do not have ...
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