Moving on

I might have misled you when I said that you had only a little research to do when working through this chapter. I didn't want to scare you. However, if you have made it to here without suffering nervous exhaustion you have done very well. You will probably agree that the research was not really too hard. The results are, or will be, well worthwhile. If you got this bit right, it is a downhill ride to business success. Now you can have the fun of converting the effort to date into a strategy. The rewards are very satisfying.

Get Definitive Business Plan, Second Edition, The now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.