The next step
By working through this chapter, you have built up a picture of the business as it exists today – and documented it. You should have a good understanding of what you have that is special. However, before you can draw a line under this, you need to review it in the context of your markets. The external environment is critically important for the pressures that it exerts on you. Chapter 5 explains how to complete the assessment so that you are ready to develop a grand strategy.
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