O'Reilly logo

Deep Value Investing: Finding bargain shares with big potential by Jeroen Bos

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 15. FRENCH CONNECTION

Bought at: 29p (December 2009)

Some sold at: 112p (February 2011)

Rest held at: 29p (June 2013)

COMPANY BACKGROUND

WHEN I STARTED LOOKING at clothing retailer French Connection in early 2009, it was looking rather tired. For years the company had relied on a very successful marketing campaign based around its notorious ‘FCUK’ branding. On the back of this campaign, French Connection had become one of the better-known brands in the UK and overseas. The company had a presence in many countries in Europe, North America and the Far East.

But things were looking less promising now.

In 2006 its shares had traded as high as 280p, when profits peaked at £12.6m. Since then they had been on a slide. In 2009 the share price ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required