THE PURPOSE OF THIS BOOK is to get you to think hard about design — to deep process it — and in so doing, to make you a better design thinker.
To this end a number of strategies are employed: emergent themes across 100 products hint at heuristic definitions of “good design” and “bad design”; tacit references to principles, terms of art, and historical movements evoke questions, and in some cases will require additional research; semantic icons stimulate analogical thinking and ideation; qualitative ratings across five dimensions — aesthetic, function, usability, sustainability, and commercial success — provide an objective framework for apples-to-apples comparison of products, and implicitly challenge you to evaluate both our ratings and the ...
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