Deconstructing Product Design

Cameleon Stroller

Max Barenbrug for Bugaboo, 2005

1. The first Bugaboo stroller made its debut in the United States on the television program Sex in the City, a popular cable television series that all but defined big-city fashion in the early 2000s. Largely as a result, the high-end Bugaboo brand soon became associated with high-profile celebrity parents, including Madonna, Matt Damon, and Gwyneth Paltrow, to name a few, reinforcing its social function as a parental status symbol. Max Barenbrug comments: “Strollers used to be status symbols. If you look at the first strollers, they looked more like carriages, which is not strange because they were manufactured by carriage makers, and carriages also were status symbols. From the 1970s to the ...