Mission Statement is a Must for Survival
Mission statements are among the most blatant and common means that organizations use to substitute talk for action.
—Jeffrey Pfeffer and Robert Sutton, The Knowledge-doing Gap: How Smart Companies Turn Knowledge Into Action
Know thyself.
—Ancient Greek inscription, forecourt of Delphi Oracle
A widely held belief is that every organization, large and small, must have a mission statement. Conventional business wisdom tells us that success will elude an organization without a well-articulated beacon of prose to guide it forward. How else are employees, customers, investors, community stakeholders, media outlets, and suppliers supposed to know what business you are in without a clearly defined mission ...
Get Deconstructing Management Maxims, Volume II now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
