Decision Support, Analytics, and Business Intelligence, Second Edition

Introduction

We work in a period of significant economic and social change complicated by rapid technology advances in communications and computing. We have access to a vast storehouse of information on the Internet that often changes our perception of events and our understanding of our own lives and of products and services we create and use. The complexity, uncertainty, and turmoil of modern life has necessitated an expanded use of technology so we can stay connected with each other and to support our decision making. We live in an information rich, rapidly changing, highly competitive global marketplace of goods and ideas. In this environment, managers need to adopt information technology solutions that provide an edge in terms of better, ...