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Decision Support, Analytics, and Business Intelligence, Second Edition by Daniel J. Power

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Chapter 6

Decision Support Benefits and Trade-Offs

Currently, many companies have isolated decision support capabilities that are hard to use or hard to access when needed. For example, a data mart may exist for accessing customer data, a project management system may exist for tracking large-scale projects, and a spreadsheet tool helps in a specific business decision process. Managers have extensive technology possibilities and are experiencing information overload. Creating more information sources is not our goal. Managers need improved and ­better integrated DSS. Potentially, innovative decision support systems can yield competitive advantage for an organization or at least help maintain an organization’s competitive position.

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