Chapter 5

Raising Self- and Organizational Awareness for Better Decisions

In This Chapter

arrow Understanding how you process information and make decisions

arrow Discovering strategies for effective communication

arrow Tapping into your intuition and empathy

arrow Gaining tools to increase clarity and reduce stress

When start-ups start up, their entire focus is on generating revenue and finding people who can leap tall buildings in a single bound, all while moving ideas forward. The emphasis is on faster-better-cheaper, and they run at warp speed and give little attention to running an effective organization. As the race to success continues, the processes used to look after things become habits that no one really pays much attention to until someone says, “Remind me: Why are we doing this?” That simple question marks a moment of opportunity, a chance to evaluate why you do what you do and to determine whether a different approach would be better. In short, it’s a chance to adjust before a crisis gives you no other option.

Recognizing such opportunities when they occur and taking advantage of them require ...

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