The critical preliminary activity here is to establish the selection criteria. It is worth dividing them into different levels of priority. (See Figure 2.5)
Figure 2.5 Decision-making criteria
Unless an option meets the MUST requirements you should discard it. But after the essentials have been satisfied, the list of desirables – highly desirable SHOULDs or pleasant addition MIGHTs – comes into play.
Choosing a car is a relatively simple case, because there is a finite number of models to choose from and a relatively simple list of criteria. In order to help you choose in more complex cases, remember that you can make a decision ...