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Decision Equity by Piyush Kumar

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Alternate Models of Decision Making

The four decision-making processes listed above, while not mutually exclusive, point to alternate models of decision making observed in organizations. We briefly discuss the merits and limitations of each of these here. In its most basic form, the “rational model of decision making” suggests that decision makers solve problems with very clearly defined objectives. These objectives are typically specified in terms of the direction and magnitude of change in one or more organizational metrics. For example, the objective tied to a decision regarding whether or not to invest in sales force training may be driven by an overall metric such as a reduction in customer churn. The selection of the metric might itself ...

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