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Decision Equity by Piyush Kumar

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The Benefits of Linkage Analysis

Linkage analysis is the next step from intuition-based or inflexible mental model–based decision making. It takes an organization beyond just using metrics in the form of dashboards or scorecards to understanding the complex relationships among the drivers of business success. In our view, linkage analyses provide an antidote to the problems that are associated with simple, intuition-based mental models. As we noted earlier, organizations are becoming increasingly complex, more geographically distributed, and often dependent on a consortium of loosely linked entities that jointly produce the outputs of interest. In such complex environments, simple decision rules such as mental models, fundamental intuition, scorecards, ...

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