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Decision Equity by Piyush Kumar

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The Academic Foundations of Linkage Analysis

As discussed earlier, finding data to analyze is less of a challenge for decision makers in the current environment of data explosion. In order to improve their ability to make superior decisions, managers today are showing an increased interest in models that can help them methodically sieve through the wealth of information currently at their disposal. This newfound interest has led to a review of various new and existing management frameworks, but for the purpose of our discussion, we focus on four of the more popular candidates: the “balanced scorecard,” the “service profit chain,” the “Malcolm Baldrige National Quality Awards criteria,” and the “action profit linkage model.” While each of these ...

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