O'Reilly logo

Decision Analytics: Microsoft® Excel® by Conrad Carlberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2. Logistic Regression

One of the tools of decision analytics is called logistic regression. This method actually isn’t any sort of regression at all: It uses maximum likelihood estimates (which are optimized probabilities, as you’ll see later in this chapter) instead of correlations to arrive at its solutions. The use of the word regression appears to be due to the similarity of the equations that result. For example, in ordinary, least squares multiple regression you might arrive at an equation that looks like this: ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required