1. Components of Decision Analytics

Regardless of what line of work we’re in, we make decisions about people, medical treatments, marketing programs, soil amendments, and so on. If we’re to make informed, sensible decisions, we need to understand how to find clusters of people who are likely or unlikely to succeed in a job; how to classify medications according to their efficacy; how to classify mass mailings according to their likelihood of driving revenue; how to divide fertilizers into those that will work well with our crops and those that won’t.

The key is to find ways of classifying into categories ...

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