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Decide by David Wethey

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Chapter Three

Opportunities and problems

Before making a decision it’s critical to define opportunities and deal with problems

This is amazing. You’re going to help people find love, but it’s complex. It’s going to require a lot of thinking. Also, from a career point of view, I knew that I wanted to move from a marketing role into an MD role.

(KARL GREGORY, NOW MD OF MATCH.COM, TALKING ABOUT HOW HE SAW THE OPPORTUNITY WHEN HE JOINED THE COMPANY)

Opportunities are just as important as problems as a spur to decision making, and here we should extend the normal definition of opportunity to embrace inspiration – which is a sort of higher level opportunity. Examples of opportunities that require decision making to respond are legion. The list could ...

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