Index
A
accepting responsibility, 109
explained, 112
“agony of defeat,” 112
Allan, Paul, 163
alternatives
testing against goals, 123-124
Amazon, 131
anchoring effect
example, 63
Are You a Maximizer or Satisficer? questionnaire, 27-28
Are You a Risk Taker? questionnaire, 23-26
assessing
maximizers versus satisficers, 27-28
problems, 8
risk taking, 23-
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