28. Novelty Wears Off: The Adaptation Bias
Show me someone who thinks money buys happiness, and I’ll show you someone who has never had a lot of money.
—D. Geffen
A friend of mine had talked about buying a Patek Philippe watch for as long as I can remember. Every time we went by an upscale jewelry store, he’d walk in and look at their Patek selection. So I guess I wasn’t surprised when he went out and spent $22,000 for a Golden Ellipse model. His company had gone public, and suddenly his stock options were now worth millions. As he told me, “the first thing on my list was going down and buying my dream watch.”
I ran into my friend a few weeks ago. He had had his “dream watch” now for nearly two months. When I asked him how he liked it, he said, ...
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