25. Keep It Simple: The Limited Search Error
Everything should be made as simple as possible, but not simpler.
—A. Einstein
Todd Lucci graduated from the University of Illinois in 2004. Although he majored in psychology and talked about going to graduate school and eventually pursuing a career as a therapist, his dad encouraged him to return to his hometown of Chicago and work in the family’s restaurant business. Todd’s dad and uncle own and operate six McDonald’s franchises in northern Illinois.
Upon graduation, Todd packed up and returned to Chicago. He joined the family business, bought a home, married, and now has two small children. Todd recently reflected on that decision he made ten years ago:
I guess it was almost a nondecision. My dad ...
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