Boomers
Let’s go back one last time to our foundational understanding of who they are. Boomers have always had a strong desire to change the world for the better. They have been at the top of our companies for several years now, and they are now trying to implement their change-the-world ideas. Boomers are a hardworking bunch who sacrificed health and home for their careers.
They also really understand doing what it takes when it’s necessary, even if it’s hard and takes a long time. And they do expect to be rewarded for these long hours and ultimate execution. They want to be paid a lot of money. They want a big title, a big house, a nice car, and of course eternal youth. Well, you can’t have everything, but Boomers have certainly tried to get ...
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