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Dear Entrepreneur: Letters from Those That Have Made it And Are Making It Happen by Andrew Blackman, Danny Bailey

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Safer Minicabs

Dear Entrepreneur,

In January 2008 I was thinking of ideas for my final year dissertation at Kingston University whilst I studied my BSc (Hons) Software Engineering degree. I came up with the simple idea of an app for booking a minicab and getting the best fares in a single place. I was awarded a 1st class for this project.

Before I started I needed to understand how to take an idea to market. I learnt various things on my journey to make this materialise, which I want to share with fellow entrepreneurs.

Most importantly, before you start your journey you need to be very clear on what you aim to develop. This means knowing what your product will look like (doesn’t need to be final but have a vision), how it will work, who ...

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